Your organisation or business continually seeks to improve its strategic communications with clients and stakeholders, but how do you improve your engagement with Māori and Pacific peoples?A cultural audit can help assess your business or organisation's engagement with Māori and Pacific clients and stakeholders. It includes a system of reviewing your leadership team, external marketing and communications, internal policies and documents, products and resources and current cultural capability and knowledge among staff.
It can take from two to four months to conduct a cultural audit depending on the size of the organisation, its location and scope of the work. The process includes:
Step 1 – Planning the objectives and rollout of the cultural audit.Step 2 – Assessing current policies and procedures and communications channels.Step 3 – Conducting interviews, surveys and focus groups.Step 4 – Analysing the data.Step 5 – Developing your strategy.
A cultural audit can identify strengths and weaknesses in your business practices and provide recommendations for improving cultural responsiveness. There's an economic benefit to understanding Māori and Pacific world views and if you commit the time and budget to this task, it can help businesses and organisation:
design cost effective cultural communications initiatives
increase Māori or Pacific stakeholder engagement
develop cultural competencies
maintain internal and external relationships
drive successful Māori and Pacific staff recruitment
build brand awareness and generate sales.
How We Work With You.
Before beginning the process, it's important to ensure the cultural audit has the approval of your board and senior management team. We also need to identify key contacts who we'll be working with and reporting to - someone in human resources, workforce development or cultural capability. Producing a final report doesn't mean the work has ended. The strategy for implementing an action plan might be based on a six month, one year or 18 month timeline. Decisions on how much and how soon the recommendations should be implemented form part of Brown Pages's One Day Executive Cultural Audit Workshop.
One Day Executive Cultural Audit Workshop
Session 1: Whakawhanungatanga/Getting to know one another.
Session 2: Past, Present and Future: Agreeing on and implementing the recommendations.
Session 3: Preparing for cultural competency transformation.
Session 4: Next Steps.
Feedback from previous clients:
“Iulia was an excellent facilitator who made potentially challenging material easy to access and navigate. She helped the ServiceIQ executive to start a journey of better understanding in terms of Te Ao Maori and how our organisation can begin making positive progress in our culture and diversity journey.”
Andrew McSweeney – CEO - ServiceIQ
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