PolyUX is a service provided by Brown Pages which uses UX design practices to determine the engagement levels of a business with its Māori and Pacific clients or customers. We gather data to identify who your Māori and Pacific personas are, what they value and what are the best ways to engage with them. We achieve this through surveys, interviews and engaging with your clients.
Over the next twenty years, diversity will increase in NZ. By 2038, Statistics NZ predicts 22% of the population will be Asian, 18.4% Māori and 10.2% Pacific. This means that businesses and organisations will have to connect with Māori and Pacific stakeholder/customers more often.
PolyUX focuses on helping you understand these changing demographics. This means looking at Māori and Pacific human experiences not just cultural behaviours. This helps avoid assumptions and engineer better engagement experiences for you both.Schedule a call with us today if you want to know how to engage better with your Māori or Pacific clients.
Conduct an interview with you to understand the problem you're facing and what your needs are.
Define the problem and identify the users/personas. We’ll synthesise all the information from our interview and observations to define the core problems.
Come up with as many ideas to solve your problem.
Choose the best idea, draw wireframes (rough layout sketches), and turn this into a prototype which is a digital version of the wireframes.
Test the prototype with all users and see what works and what doesn’t.
Turn your prototype into a living product.
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