PolyUX is a service provided by Brown Pages which uses UX design practices to determine the engagement levels of a business with its Māori and Pacific clients or customers. We gather data to identify who your Māori and Pacific personas are, what they value and what are the best ways to engage with them. We achieve this through surveys, interviews and engaging with your clients.
Over the next twenty years, diversity will increase in NZ. By 2038, Statistics NZ predicts 22% of the population will be Asian, 18.4% Māori and 10.2% Pacific. This means that businesses and organisations will have to connect with Māori and Pacific stakeholder/customers more often.
PolyUX focuses on helping you understand these changing demographics. This means looking at Māori and Pacific human experiences not just cultural behaviours. This helps avoid assumptions and engineer better engagement experiences for you both.
Perform interviews with clients and get Māori and Pacific users to fill in surveys and persona templates on platform.
Look at the research, answers and data collected and analyse what problems there are within the business with engaging Māori and Pacific.
Analyse the data and research gathered and look at what issues and gaps there are in the business..
Create a report and strategy for the clients to implement into their business culture.
Test the strategy within the business/organisation to see if it’s affective amongst the māori and pacific users/consumers.
Make recommendations on the final strategy based on test results and get sign off from client..
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