Need help with a Māori, Iwi or Pacific communications strategy, responsiveness plan, cultural competency training and analysis or something else? If it's anything to do with cultural communications or media, this half hour call with Iulia Leilua will help you sort through the clutter and find the best pathway forward.
A two-day wānanga to help Māori and Iwi tell their organisation's story and build a 12 month communications plan on one page.
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This wānanga is for administrators, project managers or frontline staff working in Māori led or targeted organisations who juggle their own demanding mahi with their organisation’s communications, media and public relations. Whether it’s writing a media release, posting official Facebook messages or sending email updates, this work might sometimes overwhelm them because of their lack of capacity and resources.
Ideally, they are used to writing reports or have their finger on the organisation’s pulse – they should know who’s who, what’s going on and how to gather information from their different stakeholders. Although they attend lots of different events and hui, they may not be maximising opportunities to gather stories, images and other content. They would also benefit by learning how to sequence the creation and distribution of information and multipurpose content in a range of time-saving ways.
We recognise the limitations that scarce resources and staffing may place on their ability to communicate effectively. Māori not for profits, corporate organisations, iwi trusts and PSGEs work hard to deliver a quality product or service. Communicating and engaging with whānau, hapū, iwi and other stakeholders is an important part of their organisation’s deliverables. Being able to report on their communications progress has a big impact on future funding success. It also influences how the organisation is perceived.
Marisa is a highly sought after communications strategist with more than 16 years industry experience that includes television and print journalism within both Māori and mainstream media. Marisa has worked in Parliament as a Media Adviser and held a senior role in the tertiary sector co-leading the work involved with merging two high performing tertiary institutions. Over the past 18 months Marisa has worked as a consultant to a number of Māori organisations and iwi across the country in both pre-settlement and post-settlement environments. Marisa has a strong reputation for authenticity in story-telling as a means of connecting people to place.
Iulia is an award-winning journalist and communications consultant. In 2018 she was named Best Māori Journalist of the Year by Massey University.Iulia was a founding journalist for TVNZ’s ‘Tagata Pasifika’ in 1987 and an investigative journalist for Māori TV for a decade. In 2001 she established a PR company and won the Premiere Public Relations Award from the Peace Foundation Aotearoa-NZ.Iulia has worked throughout NZ and the Pacific region since 1987 and for her iwi in Taumarunui. More recently Iulia worked for Oranga Tamariki as a cultural communications adviser during an intense period of cultural competency change.
The most compelling part of your organisation’s image or branding is its story. Wrapping its vision and kaupapa around the story of who your team is and the unique service they offer can empower your organisation and influence perceptions.By the end of Day 1 you will understand the importance of key messages and crafting a story that resonates with your stakeholders. You will also learn to maximise the limited resources you have to boost positive awareness, open up lines of communications and save time.
Learn how to write a basic one-page communications strategy tailored to your organisation’s needs. Incorporate its key messages into this strategy and a set of actions that you’ll take over the next day, week, month, 90 days, 6 months and year.By the end of day two you will have written a strategic communications document that you can present to your manager and uplines for feedback and sign off.
All registration cancellations received prior to Thursday 11th April 2019 will receive a full refund. There will be no refunds after that date.
When you register, buy in from your board, chief executive and manager will be essential as their feedback and sign off will be critical to your mahi. Before the wānanga, we’ll send you a questionnaire about your organisation’s signed off purpose, vision and key messages, expected outcomes, internal and external stakeholders and any previous work done on a communications strategy.
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